Software market analysis

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Market Analysis for Software Developers

A few weeks ago I wrote about the marketing process for software developers. We were running out of blog paper in the office so I decided not to go into detail on each step of the marketing process. But now that a fresh shipment has come in, I can write more about the software market analysis.

As you remember the five parts of market analysis are:

  1. Customer
  2. Company
  3. Competitors
  4. Collaborators
  5. Context

You need to have a good understanding of each of these to sell your software to the masses. Here is how I would look at each of the areas of market analysis:

Analyze Your Customers

It doesn’t matter if you are selling a mobile app or forecasting software for large organizations, you need to understand your customer. I think I have mentioned this in every post. Not to make the point with a sledgehammer, but it’s that important. Get into your customers’ heads.

There are a lot of resources out there to help you test your ideas. Some are free, and others require a fee. A good rule of thumb is that if its free, you will still have to do a fair amount of work. Survey Monkey, for example will allow you to create surveys for free, but you’ll still need to find a way to distribute them to potential customers.

Source: How to Market Software

IDC Research Canadian Applications Software Market Analysis, Final Forecast 2004-2008
Book (IDC Research)

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Dollar no longer welcome at Taj Mahal

2007-11-19 10:52:28 by azmabehtaroon

A statement by India's Ministry for Tourism and Culture said the government had decided to act "in view of the international practices and also to avoid any anomaly on account of falling exchange rates of the US dollar vis-a-vis the rupee and the consequent fall in revenues".
Until the change, foreign tourists visiting the Taj Mahal in Agra, south-west of Delhi, could enter by paying a fixed $5 (�2.45) fee ? a price that was set when the dollar was worth around R50. But with the dollar having fallen by 12 per cent this year against the rupee and the current exchange rate closer to R39 to the dollar, the government has now fixed the entry price for foreigners at R250 ? more than $6.

I disagree

2002-10-30 18:52:26 by with_thou

Basically, the technology sector might be dead at the moment but it will certainly not be going anywhere. Technology has been fundamentally ingrained into our lives at this point.
Do you really think there will be no more servers here? Do you really think nobody here would maintain them? Do you really think all design will be outsourced? How about programming?
When you say IT is going overseas you are probably correct when it comes to application development. Will there be no need for developers here? Never. There are people employed with IT jobs right now that have not had a pay cut (I know some). When it comes to outsourcing there are a million considerations you are not taking into account. Any person familiar with economics would point out that there are really not that...

Rupee fall to help IT sector post impressive quarterly results  — Business Today
However, the euphoria could be shortlived when new contracts will be signed under the existing dollar-rupee exchange rate. "In the short-term, the slide in rupee will be good for IT companies as it will bring in additional revenues to them, …

Gokarn reiterates RBI has more room for monetary easing  — Business Standard
According to Gokarn, pressure on inflation is seen from food prices, fall in the rupee's exchange rate, and from the fiscal side. “There is fiscal pressure in the sense that the actions that were indicated that would bring the fiscal deficit to the …

IDC Research Canadian System Infrastructure Software Market Analysis, 2004-2008, Final Forecast
Book (IDC Research)

Current fiscal year: Rupee depreciates by 7.8 percent against dollar  — Business Recorder
After witnessing stability in last fiscal year (2010-11), the rupee exchange rate remained very volatile during this fiscal year (2011-2012) and lost 7.8 percent against US dollar. Besides the first 10 months of current fiscal year, …

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