Software market analysis
Market Analysis for Software Developers
A few weeks ago I wrote about the marketing process for software developers. We were running out of blog paper in the office so I decided not to go into detail on each step of the marketing process. But now that a fresh shipment has come in, I can write more about the software market analysis.
As you remember the five parts of market analysis are:
You need to have a good understanding of each of these to sell your software to the masses. Here is how I would look at each of the areas of market analysis:
Analyze Your Customers
It doesn’t matter if you are selling a mobile app or forecasting software for large organizations, you need to understand your customer. I think I have mentioned this in every post. Not to make the point with a sledgehammer, but it’s that important. Get into your customers’ heads.
There are a lot of resources out there to help you test your ideas. Some are free, and others require a fee. A good rule of thumb is that if its free, you will still have to do a fair amount of work. Survey Monkey, for example will allow you to create surveys for free, but you’ll still need to find a way to distribute them to potential customers.
Source: How to Market Software
Canadian Applications Software Market Analysis, Final Forecast 2004-2008
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