All online marketers want high performing landing pages, and the only way to do that is through conversion optimization. The only way to increase your conversion rates is to optimize through testing. It seems that most IMers just wing it after they get the page up and running, and they do not engage in any kind of testing. The most obvious item on a landing page to test is the headline, but not all have them. In the following article we shall be looking into three unique landing page optimization tips that will help you boost your conversion rate in no time.
As you begin writing copy for you landing page keep in mind that most prospects are emotional actors or buyers they need a reason to react to your page. At this point it’s Want that rules their decisions rather than need. Make and offer they can’t refuse by playing on their emotions and making them want your product. Use catchy slogans and phrases or short stories to get them thinking about why they need your product and what the benefits to them might be. Just think out of the box and you’ll be able to reach out to your prospects the right way.
Don’t write a dry, corporate tone. Many Internet marketers think that it’s professional to have that kind of tone, but it misses one big factor and that is the
Source: marketing newsletters
Convert!: Designing Web Sites to Increase Traffic and Conversion
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