Neural Networks and Learning Machines Amazon
According to Industry Pundits™, IT departments worldwide will be spending an amount of money equal to the GDP of several midsized countries on Big Data. As someone who has been around the block a few times, I have seen many hype cycles come and go. But there is something truly staggering about the hype around Big Data these days. It is enough to make you question the whole thing – or at least wonder just how deep the inevitable trough of disillusionment is going to be!
Is It Big Data, or Big Hype?
There is, of course, a kernel of truth to the hype. Much of the most interesting work in tech in general – and the startup world in particular – is occurring in what can vaguely be called the “Big Data” space. Amazon, Facebook, and Google, three of the so called “four horsemen of technology” (the fourth being Apple) drive their profitability via Big Data. As these companies lead, it isn’t just other startups following, but corporate IT departments are suddenly are looking at their long running “Business Intelligence” initiatives and wondering why they are not seeing the same kinds of return on investment. They are thinking… if only we tweaked that “BI” initiative and somehow mix in some “Big Data”, maybe *we* could become the next Amazon.
Source: The Nomadic Developer
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